THE OPPORTUNITY
Reliability
As a consequence of our experience we have reset our sights from facilitating cooperative load matching and pivoted back to our early focus of helping enterprises foster a reliability [max productivity] culture. For this we are focussed on Productivity Analysis and Productivity Prediction. [The latter uses components of our freight matching solution.]
The opportunity is for freighting companies or networks to grow their own productivity by introducing a culture of reliability.
Both of our tools have had some field-trials, and we are now inviting enterprises to use them, as they develop their own business applications, with Tetro supplying the analytics.
This low-cost partnering, we believe, represents a real opportunity for both companies to experiment with the development of AI in the logistics space, whilst also solving real life issues of productivity and profitability.
Quality does not cost more, it costs less, but, of course there will always be black-swan events, which no amount of training in reliability will prepare for. Nonetheless the principle remains; where there is a high degree of reliability there is lower cost.
This lower cost is durable: In that market prices may move, but reliable enterprises are always in a position to be competitive, because they can better use their assets whatever the trading conditions, be that more contracting, advertise more, etc.